At times, I’m wondering: does it even have to be a game in there? F2P games can be split into the core and the meta game. The core game is the part that people recognise as a real game. It will have some challenge to it, usually either a mental challenge, like in puzzle games, […]

Does our core idea work? Can we build lots of variation without changing the basic User Experience?   Back in the day, when we started planning our Benji Bananas game (some 4 years ago now), we analysed some of the top performing mobile games. A thing many of them had in common back then, was […]

This week let’s go into what you can do to get users with money: paid user acquisition. Again, this is the broad overview of what is useful to know for an indie developer just transitioning into paid UA, not an in-depth article on the details. First, let’s get the simple and modest PR message out […]

I’ve noticed a pattern when talking to indie game developers who have been successful. A lot of them are not only really good at making games, but also at acquiring users. This post will be an overview of everything user acquisition (UA) related. Obviously, I cannot cover everything in very great detail, and I encourage […]

AB-tests are nice and all, but we need to go to the next step. This is David. He’s a nice Columbian guy that somehow lost his way and ended up in Finland. He designs games for us, looks at data and tunes the games based on this. Here’s a sketch of how it works:   […]

It’s all about keeping your players. Seriously, nothing is more important! This week is about how different features of the game will affect how long your players will stay and enjoy your game. It’s a rough sketch based on what we have learned from the dozen or so games that we have made so far. […]

This week, I’m going to tell you about a surprisingly interesting work-for-hire project and about how we failed with it. It’s surprisingly hard to market a competition with big prize money. Every now and then, someone contacts us and wants us to make a mobile game for them. Usually, they back down after we explain to […]